Business Week reports on a recently released study by GfK Roper Consulting regarding which forms of communications technology are still considered must-haves, even in tough economic times.
It seems that cell phones (and more specifically, smartphones) are the closest to being recession-proof, especially among younger users. On the other end of the communications tech spectrum, consumers are more likely to get rid of cable and satellite television service.
The big question: Why do cell phones hold up so well? Without a doubt, the answer is complex. Perhaps it has something to do with the fact that cell phones are quickly becoming our go-to information devices.
Another cause might be that many people have ditched their landline phones for a cell phone-only lifestyle.
Seems consumers believe that the future lies in wireless technology.
