Great article released today in Adweek magazine on the upcoming fight between cable and telecom companies for customers. Reads from an advertising perspective, but enlightening nonetheless. Due to the recent passage of SB 284, Missouri can expect to have a front row seat for this Battle of the Titans. Consumers will ultimately emerge as the victor.

*Special Report: Tug of War
May 07, 2007
By Katy Bachman/Mediaweek*

NEW YORK When cable companies ventured on the telephone companies’ turf by offering phone service to cable subscribers, they may have awakened a sleeping giant. To protect their core business, Verizon and AT&T responded in kind to cable’s “triple play” of video, Internet and phone service. And taking advantage of the latest technology, the telcos are building out services more capable than coaxial cable, with an eye on toppling the MSOs’ lock on video-subscription services.

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